SpringView

Brand Identity, Website

Celebrating Living

An exclusive collection of boutique residences in the heart of Eastwood, SpringView is an inspired melding of upscale living and modern elegance. Delight in the refined grace of clean lines and natural lighting in idyllic surroundings.

We rebranded SpringView from the ground up. It was important for us to inject youth and summer vibrancy into this new development that was positioned too mature for the area. To that end we employed muted and neutral colours to reflect the brand’s new tone as well as the development’s natural elegance. From there we were able to saturate the surrounding areas in collaboration with local businesses with SpringView’s promotional material to drive traffic to our display showrooms.