Attraction from simplicity

OPPO is an internationally renowned mobile devices manufacturer and technology supplier. They provide advanced mobile products to over 20 countries. The business is committed to bringing an extraordinary mobile experience through smart technology and exquisite design. Meanwhile, the mobile phone is the main product and service of the business. In this project, VMD provided an e-Commerce website development service throughout the whole stage. The communications equipment market in Australia is highly competitive so our e-Commerce platform needed to create a superior online brand presence and shopping experience.

As a multinational company, Oppo has a comprehensive established brand system to comply to. The website as an online portal, demanded we fit the existing guideline to build a consistent visual identity. The brand colour, typography as well as the visual proportions are applied on the website page design, the large amount of blank space encourages browsers to focus on the product itself. The one-page design allows viewers to directly get to know the product through scrolling from images to features outlines. It not only heightens the viewing experience, but also creates a friendly brand and logical sequence to attract customers. The social network login system as well as the Oppo forum creates a dynamic interaction between the brand and its customers, enhancing the overall brand experience.